How is amp different from mobile-friendly pages? - Webdigi

How is amp different from mobile-friendly pages?

In these days, Google has transformed the way of functionality when compared to years ago. They keep updating various algorithms and bots to evaluate rank websites. Do you really remember the early mobile days when we used to search for something on Google? We used to see half of the page covered by the mobile screen and the other part had to be scrolled sidewise to get a view. If we are talking about the display of website pages in the early days, then we also have to mention that the pages took more time to load, even if you have opted for a high speed internet connection.

What is a Mobile-Friendly Page (MFP)?

A Mobile-friendly Page is a web designing way to display the page of the website across the devices without changing the page layouts. The response of the website and user experience will remain the same in every device used for opening a mobile-friendly page. A Responsive Web Design (RWD) will provide the optimized display experience for the user. According to Google’s latest update, a mobile-friendly page is an out-dated design for the search engines. The reason why Google has not rejected the MFP completely because almost 90% of web pages are designed based on mobile screens and tablets.

Testing the Mobile-friendliness of a Website?
A website can be tested if it is mobile-friendly by using the free online tools available on the internet. One can use Google Search Console Platform to perform a test. You just have to mention the website URL and conduct the page inspection.

Accelerated Mobile Page (AMP) – Information You Need to Know
Accelerated Mobile Page is popularly known as an open-source web platform. The search giant, Google has developed IT to produce fast loading websites. AMPs are the mobile web pages which are designed to load quickly on small devices. Similarly, an AMP uses the building blocks like HTML, CSS and Javascript in mobile-friendly pages. AMP is not listed as the page ranking factors at present, but it will be the determining force for the future. In comparison, AMP uses a different URL on mobile phones from a mobile-friendly page that displays the same URL.

How is Accelerated Mobile Page different from a Mobile friendly page?

Accelerated mobile pages are mainly designed for fast loading pages without losing any page layout whereas Mobile friendly pages are designed to provide the best user experience. Most of the websites have mobile-friendly pages but AMP is the next step. Currently, Google has recorded nearly 4 million Accelerated Mobile Pages are getting added every week in its index.
As per the recent update, Google prefers AMP more than mobile friendly pages. However, many websites do not use AMP to increase their loading speed. Accelerated mobile pages use the method of optimizing loading time and user experience as it is based on the same code format of the website design. Mobile friendly pages have responsive designs which can vary from the same universal online source code.

What is the Mobile-First Index and How does it work?

Mobile-First Index is a guideline for indexing and ranking the websites from the latest mobile version in the site. In comparison to the first audience, when it comes to the gaming part, Google will decide the website ranking based on the appearance of a website and the experience they give to the user. It will also serve as a baseline for website rankings determined by Google. Thus, a website has to be mobile friendly and Accelerated Mobile Page compliant at the same moment.

How do the search engines perceive the websites and amp pages?

When an Accelerated Mobile page site is accessed, then the site will be served cache via Google AMP and it has the URL unique to the AMP page. It means that the AMP site pages that are accessed via mobile devices will have a different URL on the same page if it is viewed on the desktop computer. If the mobile-friendly sites are accessed, then the URL remains the same. This proves that the website owners using AMP will end up with duplicated content. The reason, they will have two URLs showing the same content. When Google knows that an AMP version of a page is accessed, then you can avoid the duplicate content error.

Accelerated Mobile Pages requires validation
As AMP pages are based on the code base, it must be noted that they need a valid code to run accordingly. You can also validate the website’s AMP code using the AMP validator. If the AMP code is still not validated, then the page versions may not be discovered on the other platforms.


Hope you have gained valuable points on the difference between accelerated mobile pages and mobile friendly pages. We plan to include more relevant technology articles in the future. Keep visiting our website for the best technology updates on web design and digital marketing.

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