What is Digital Transformation?
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to your customers. The main roles are sales, marketing, and customer service. Instead, digital transformation starts and ends with what you think about and engage with your customers. When you see the technology, we have moved from paper to spreadsheets to smart applications for managing our business, also we have got the chance to reimagine how we do business, how we engage with our customers – with keeping the digital technology on our side.
For small businesses which are getting started, it is not required to set up your business processes and transform them later. In the 21st century, business on stickies and handwritten ledgers aren’t suitable to sustain in the market. Thinking, planning, and building digitally set you up to be agile, flexible, and ready to grow. As they begin on digital transformation, many companies are taking a step back to know whether they are really doing the right things.
What is the difference between digitisation, digitalisation, and digital transformation?
Digitisation is nothing but moving from analogue to digital. Not long ago, business records were kept on paper. Whether it was handwritten in ledgers or typed into documents, business data was analogue. If you want to gather or share information in physical documents like papers, xerox, and faxes. Later, computers were the mainstream and most of the businesses have started converting those ink-on-paper records to digital computer files. This is known as digitisation, the process of transforming information from analogue to digital. Also, most of the business has switched to digital marketing and websites to improvise their business online and digital presence.
Digitalisation uses digital data to streamline how you work.
The process of using digitised information to establish ways of working simpler and more efficiently is called digitalisation. Also, please note that digitalisation isn’t about changing your business method or creating a new type of business. It is all about keeping on faster and better that your data is instantly accessible and not trapped in a file cabinet that is dusty.
When you think about customer service, whether in the retail field, or a call centre. Digitalisation has changed service forever by making customer records easily and quickly retrievable from a computer. This basic method of customer service didn’t change, but the process of fielding an enquiry, looking up to the applicable data, and offering a resolution which became more efficient when searching for the paper ledgers which were replaced by computers or a smartphone.
A digital transformation that adds value to every customer interaction
Digital transformation is replacing the traditional business goals by creating completely new classes of businesses. With digital transformation, companies are stepping back and checking everything that they do in their business, from systems to customer interactions online and offline.
We know that we’re adapted to the digital age of living, and businesses of all sorts are creating an effective way of holding the technology. Netflix is a good example. In the days back, Netflix started as a mail-order service. Later, digital innovation made the wide-scale streaming video possible on their platform. Today, Netflix takes on traditional broadcasting and cable televisions, as they give good content for viewers to watch.
Transform your business to leverage digital transformation.
Likewise, digital transformations have remodelled how companies approach customer service. But social media has changed customer service much as it has changed advertising, marketing, and even sales and customer service. Increasing companies embrace social media as a chance to extend their service offerings by meeting customers on the platforms of their choice.