If businesses haven’t switched to digital, 2021 may surely enforce the need for this access. But in 2020, the world has become increasingly digital-centric since lockdowns, quarantines, and social distancing have forced the business to go fully digital. Basically, brands must come up with a strategy to meet their target audience and make the business successful. This is were the Future of Digital Marketing comes to play.
As time moves on, more and more interesting trends will try to fill the customer needs, which allow industries to sort out and enter the digital world and compete against their rivals. Businesses also require learning new marketing methods of crisis to offer benefits for their customers.
In 2021, a Digital marketing company in Bangalore will possibly include new strategies like artificial intelligence and better ways to approach customers. Here is a list of the trends for digital marketing in 2021. Future of Digital Marketing is growing very fast with the advance technologies.
Shoppable posts – This trend is already there in 2021 but you will be seeing even more of the shoppable posts. Consumers can continually look for the easiest, quickest method to shop. Some research has shown that nowadays people spend more than 2 hours just scrolling through their phones on various shopping platforms. This can make brands more profitable and meet consumer demands.
Voice Search – Data shows that in 2021 we will be seeing an increase in voice search technology. Marketers must optimize their methods to voice friendly terms and phrases which can increase searchability. It becomes more unique in the latest households with the usage only expected to increase with further lockdowns or quarantines.
Video Marketing – Most marketers use video content online as part of their advertising campaign strategies. 95% of the video content helps to attract consumers to a brand potential conversion. Also, people are much keen to engage with a video as compared to the blog post or written content.
AI-Chat Boxes – Whatever product you take, still consumers need a human who can help while shopping online, for example, you can take a chatbot, where you can chat with the customer executive and know the product deeply. This software is the Future of Digital Marketing.
Artificial reality – Artificial & reality will take the companies in 2021 more trend than ever before and ever after. AR will allow viewing the products to their customers in 3D view before making a final decision whether to buy the product or not buy it. In the comfort of their home, customers will have a better experience of shopping through this artificial reality.
Virtual Reality – This is like artificial reality, which will increase in marketing. Companies will be able to create an in-store experience for their customers through the help of VR glasses.
Social messaging apps – As we know that some social media marketing companies in Bangalore and marketing platforms are a perfect way to chat with customers, platforms like Facebook messenger and WhatsApp. They are now being utilized for marketing purposes by business owners. In 2021, marketers will use social messaging platforms to reach their target audience as well as network with other brands at the same time.
Programmatic advertising – Programmatic advertising is nothing but the game of ad placements, marketers can buy an
advertisement in real-time. Also placing the ads while their target audience is present. This is a significant strategy as brands will be able to spend budgets more sensibly when it comes to marketing their products online or offline.