Email marketing services have been around since the beginning of the internet. It’s a highly effective way to connect with your leads and turn them into customers. In this guide, we’re going to walk you through setting up an email marketing funnel that will help you acquire new leads and generate sales.
In this guide, we’ll take you through setting up your email marketing funnel so that you can acquire leads and generate sales.
Email marketing services is a type of direct marketing that uses personalized, mass emails to educate and convince a lead to take a specific action, like making a purchase. The goal of email marketing is to convert prospects into customers and turn one-time buyers into repeat customers and raving fans.
This is a definitive guide on email marketing. If you’re unsure about what it entails, read our guide on why you NEED to build an email list right now!
This blog will teach you how to:
- Build a list of targeted leads and customers
- Optimize your emails for higher open rates and click-through rates
- Automate the process of nurturing leads and turning prospects into customers
The Importance of Email Marketing
We’ve answered the most crucial topic, which is email marketing, but we haven’t yet discussed why email marketing is so critical for your organisation. Let’s have a look at it right now. Despite the rise of social media and unwanted spam email (which, by the way, is never a good marketing plan), email continues to be the most effective tool to nurture leads and increase client loyalty.
There are numerous reasons why email marketing should be one of your top goals, but here are the top three:
- Email is the most widely used mode of communication. Did you know that at least 99 percent of people check their email every day? That cannot be stated of any other mode of communication.
- You are the sole owner of your list. Your account (along with all your fans and posts) on any social networking platform could be suspended or terminated at any moment, for any reason, and without notice. Your email list, on the other hand, is yours. No one will be able to take your leads away from you.
- Email simply converts more effectively. People who purchase things advertised via email spend 138 percent more than those who do not receive such offers. In fact, email marketing has a 4400 percent ROI (return on investment). That’s enormous!
What is the Process of Email Marketing?
Are you unsure where to begin with email marketing? Although email marketing is made up of multiple moving parts, it does not have to be difficult. This is how it works…
- Begin with your list:
You can’t send out email marketing campaigns if you don’t have anyone to send them to. Another thing to keep in mind is that email marketing will not work unless you have the correct people on your mailing list.
To develop your email list with your target audience, you’ll need to gather leads.
- Integrate an Email Service Provider (ESP):
An email service provider (ESP) allows you to segment your audience, organise your list, and send email campaigns to your list. You can also monitor the results to improve future campaigns. A good ESP should integrate with your other marketing tools, allowing you to put everything on autopilot as your leads grow.
Expanding Your Email List
When most people want to build an email list, they simply place an option form on their website and hope that people sign up. Unfortunately, this strategy does not usually work very well.
To increase the size of your email list, you must first attract people with a compelling offer. A lead magnet is required.
What exactly is a lead magnet?
A lead magnet is something fantastic that you provide for free in exchange for an email address. It doesn’t have to be expensive to create; most lead magnets are digital materials such as PDFs, MP3 audio files, or videos that you can create yourself for little or no cost. With a lead magnet you can send bulk mails.
It can be anything you want as long as it provides free value to your visitors.
Here are a few examples of popular lead magnets:
- Case studies
- A webinar
- Trials or free samples
- A complimentary quote or consultation
- Quizzes or self-evaluation
- A Coupon
Check out our list of lead magnet ideas to grow your email list for even more inspiration.
What Qualifies as a Good Lead Magnet?
You are already aware that a lead magnet must provide value for free. However, if you want your lead magnet to be extremely effective, consider the following five criteria:
- Consumable: Lead magnets are only effective if the audience uses them, so delivering a 300-page manifesto will not result in traction.
- Actionable: Lead magnets must provide an actionable tool, skill set, or useful information to your audience.
- Produces noticeable improvement: If products and services work well, people will continue to buy them. If your lead magnet is as valuable as your products and services, it will be a success only when you go for bulk email service or bulk email sending service.
What Is the Best Email Marketing Service?
You’ll need two things before you can email anyone:
- Their permission is required.
- Set up a business email
Email service providers handle all of the formalities and costly technicalities. All you must do is sign up for their service and use it. If you want the bulk emails to be delivered quickly, then opt for the best Email Marketing Companies in Bangalore.
Here are our recommendations for the best email marketing services:
- Mailer lite
All these tips can help any email get better open rates, but don’t get discouraged if you don’t see a turnaround right away. Email marketing is an art and science, so give yourself some wiggle room to experiment and find what tactics work best for your business and your subscribers.