Google Algorithm Update 2022: Page Experience Update for Desktop - Webdigi

Google Algorithm Update 2022: Page Experience Update for Desktop

According to Google, the desktop version update of user experience is finally completely rolled out. It was confirmed by Google lately that the page experience update roll out to desktop search results is all complete. Further, it’s real-time to assess the impact it creates. Rolling out of the update started on 22nd February, which finally concluded on 3rd March, making it a total of 9 days roll out. Google Algorithm has upgraded or updated more advanced in the year 2022.

In contrast, the launch of the mobile page experience update took around two and a half months to be complete. Since Google has finally announced the conclusion of the desktop rollout, you can now actually start assessing the impact that this new rollout might have on your search rankings.

Let’s further delve into what this update is all about with assessing the impact of this rollout.

Page Experience Update for Desktop

This update of Google Algorithm incorporates all the existing signals of the mobile version of this page experience upgrade along except the page required to be mobile-friendly. With the exception of this particular criterion of mobile-friendliness, which is self-evident, Google stated that all other characteristics for mobile version update of page experience would be included.

What Do You Mean by Page Experience?

These Google Algorithm metrics aim towards understanding how the experience of a specific web page will be perceived by the user. Further considering whether the page loads quickly, whether it’s mobile-friendly, whether it runs on HTTPS, the presence of intrusive ads and whether the content moves around when the page loads. Google has got a detailed developer document on the criteria of page experience.

Page experience combines various current variables of Google search ranking, including page speed update, mobile-friendly update, HTTPS ranking boost, safe browser penalty, invasive interstitials penalty, as well as metrics related to usability and customized websites. These improvements are referred to as Core Web Vitals.

Examining the Effect of a New Desktop Page Update

The new upgrade of Google Algorithm in page experience may have both negative as well as positive effects on the search rankings of desktop from 3rd March onwards. In order to gauge if that is really the case, Google’s tool can be employed to look at the page experience score of your website.

On the desktop version of web pages, a report has been offered by the Google search console further dedicated to analyzing the criteria of page experience. Google’s search console results can actually be utilized to further determine the effect of page experience on your website. 

If the majority of your pages are in the yellow or red sections of your report, it might lead to a further decrease in search ranking from 3rd March onwards because of it being a negative impact from the new update in page experience.

If you discovered that your website has got a poor score in-page experience, the next step would be to find out the reason behind this poor score by looking at the criteria individually.

Criteria for Desktop Page Experience Update

The page experience upgrade of Google for desktop search uses almost many of the same ranking elements that were used in the algorithm released for mobile search in the past year. 

Desktop page experiences considerations for ranking include:

  • Core Web Vitals (LCP+ CLS+ FID)
  • Security of HTTPS
  • Absence of Intrusive Interstitials

You will not be benefited from the page experience update on the desktop if your website is unable to meet any of these aforementioned requirements. A decline in search ranking doesn’t really imply that your site is being penalized for failing to meet the requirements of Google’s new update for the page experience for the desktop version. It actually implies that those sites that meet Google’s page experience requirements will end up ranking higher compared to those that don’t meet the criteria. Hence, the sites which don’t meet the requirements ultimately rank lower.

Hence, enhancing your page experience score might help you rank higher, reclaim your original ranking and stay competitive amidst the crowd of websites. It’s also straightforward to figure out which part of the page experience update you should be concentrating on. 

Whether your website is secured using HTTPS? If your answer is yes, you can actually rule this out. Whether your website got any obtrusive advertisements? If your answer is yes again, it might also help you rule out the ongoing decline in search ranking. Whether the core web vitals are applicable to your website? If you are not sure about this, you can actually put it to the test.

Further, in order to demonstrate how your website is working for each metric, Google’s core web vital report in the Search console employs real-world data for the same. Many additional tools of Google Algorithm, including PageSpeed Light, Chrome DevTools, and LightHouse, are used to analyze the Core Web Vitals of the website. A Chrome Plugin might also be installed to further investigate the Core Web Vitals according to a page-by-page basis. These tools can also be utilized to understand which pages require more optimization in order to meet the requirements for Google’s new update in page experience.

Conclusion

On understanding what this new page experience update is and its effect, it can be stated that page experience isn’t everything for a website. Your website won’t actually have a higher search ranking if your green page experience ratings are more elevated. Also, your website won’t automatically receive a lower search ranking if your green page experience scores are lower. In the end, irrespective of all other factors, the relevancy of content is always the winner. It also helps in providing a pleasant page experience. 

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