Technology has reduced the boundaries that we, humans have set on ourselves (by country, religion and more) into one human race. In this digital generation, we can share information very easily compared to the old days. Every year, we hear at least one new technology has emerged and has made an impact on the market. So if you are a business entrepreneur, you can easily connect to new customers and promote your brand online. Your business can grow only if you engage with the target audience in a new approach and retain them with a great experience. We will be sharing to you a few digital marketing trends for 2020 in this article. 

A. Chatbots

Chatbots are an effective software program, where they interact with web visitors and customers. Chatbots is the future of customer care and this technology is still in the initial stages. They use verbal communication or chat windows to interact with web visitors to help provide a solution for their queries. Unlike regular workers, this program does not need weekly-offs, will not become sick and can work 24/7/365. Also, imagine a situation where a company has to answer the same queries again and again. A chatbot will prove very useful as it can provide the same answer hundreds of times without getting bored. Also, if it gets a complicated question, there is always the option for a human to get involved and solve the customer’s query.

B. Future SEO is here

The SEO industry is always on the changing mode and the algorithm changes happen as per the Google updates. So this has affected the user’s search results. At present, Google’s Bidirectional Encoder Representations from Transformers update has made a big impact on the SEO world. It is a deep learning algorithm which is related to language processing. Google is also trying to make its search engines faster and increase their ability. The advantage of Google algorithm is, it improves the search results and gives a user the best possible answer to their queries. As a fact, most of the SEO experts try to improve the search engine rankings and traffic to a website.

C. Targeted Advertising

Digital advertisements are the main marketing technique for companies to make their products more visible to the target audience. But sometimes, when people come across ads regularly,  they may feel annoyed. Some may also end up hating the products and a specific brand forever. On the other hand, people love to read excellent content more than online ads. If a brand constantly sends messages, then at least a few people will purchase the products. When it comes to posting ads/content, so many companies are already doing social media marketing/digital marketing to make the products/services reach the targeted group of customers. 

D. Artificial Intelligence in Digital marketing

The word “Artificial Intelligence” specifies robots/machines/software programs having the capability to work like humans. AI uses features such as chatbots and voice assistants to quickly find the solutions for the queries. Currently, we have voice assistants like Amazon’s Alexa and Apple’s Siri where they answer customer queries like humans. They can also take the orders and work behind the scenes. AI Programs perform the activity by using the sensors to collect inputs and store the data to improve the user experience. We have also found some AI-powered health care software like Dozee that can monitor the patient’s activities and report the negative aspects in case of emergency.

E. Brands use messaging apps to connect directly with the customers

With a focus on connecting with customers, most companies will start using messaging apps to directly send a message to the target audience. There are applications like WhatsApp, We chat, etc., which have gained the customer’s attention to their business. Even there are some companies who have stopped using emails and completely adapted to the use of private messaging apps. Some international brands have already started experimenting with messaging apps. Their customers are able to pay for products they choose through these applications. Sending/accepting money is easier. Apps like PayPal, Venmo users have already adapted to these types of applications to transfer money to the seller.  

Conclusion

Digital marketing is one of the fastest-growing technologies on the internet where anyone can grow their business with profits. It is keeping your business up-to-date with the technology trends, so that you can fulfill the requirements of the customer.

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