There are many who would like to forget the year 2020 in their entire life. However, even in this pandemic, many social media platforms have gone on to make changes in their features/tools to meet the rising online demand for businesses. In this article, we are going to focus on the top five social media platforms that will undergo major changes in 2021. Yes, businesses will have plenty to choose while planning their social media strategies.
Every company, big or small, have learned to make the best use of social media for advertising their products and services on the internet. But how far have they achieved success? Shuffling between Covid-19 and the economic losses, let us focus on the changes that can happen in popular social media marketing platforms and the strategies you can make for the next year, 2021.

1. Facebook

There have been many changes made on this platform such as changing the very layout of a normal Facebook page to deviating on political reforms. The next year may see the introduction of eCommerce outlets on Facebook. Do not forget the fact, Facebook ads are still giving the best results for businesses ranging from small to large corporations. So, if you have a small business and want to get the best ROI for your money in advertising, you can count on Facebook Ads.

2. Twitter

There are very few changes that have happened in this platform ever since it went online. The major changes that came, was in the number of characters when making a Tweet, but now it has branched to audio tweets, video tweets and even live streaming. Although Twitter is known for its famous polls and the ability to make a simple statement of any sort from a celebrity go viral, the business community is not very keen on investing on this social media platform.

3. Instagram

Facebook acquired Instagram and this social media platform has transformed into a golden goose for Mark Zuckerberg. Let us go on, the recent technological changes that can happen on Instagram for 2021.
• The influencer marketing via Instagram Stories will continue to rise in the next year.
• The newbie on the market, Instagram Reels will become the best alternative for TikTok.
• For product discovery, shoppers are making use of Instagram and the number of users is growing every day (130 million users). New features and tool may get added in the next year.
• Instagram users can now make money with IGTV by making use of ads. It is only a matter of time before even businesses will start making use of this feature.

This platform may have gained popularity, but if you are a businessman and want to get the required returns for your investment, you need to hire a digital marketing professional. He/she will first analyse your business, determine the best feature and then prepare an online strategy to boost your revenue.

4. Snapchat

Snapchat, after going online in 2011, has managed to establish its own niche in 2020 by appealing to young audiences. It has, now, started to introduce new technology such as AR Lens/VR, SnapChat Story Ads, and filters in its features. For businesses, the filters have become the best way to reach the target audience and establish relationships. Now, in the next year, Snapchat will definitely introduce more features as it has a very worthy competitor right on its heels, Instagram.

5. LinkedIn

Now let us focus on the old warhorse, LinkedIn. As of 2020, it has crossed 700 million users and it has seen high levels of engagement. Among the five mentioned in this article, it is this platform which has established its strong position. Yes, LinkedIn will introduce new features for 2021.
It was in 2020, the virtual events became popular and now this platform has introduced Events as a new feature. However, in 2021, the costs for hosting events in LinkedIn can get reduced which will cater to many businesses. Also, many new tools and options can get added. Also, it is estimated that more than 50 per cent of marketers will use this platform for advertising and marketing purposes. In 2019, to go the same way as Facebook, a new advertising concept was used, called Objective-Based Advertising. In 2021, more features may get added.

Conclusion

So, these are the five social media platforms which can make a big impact on online marketing in 2021. However, to get the best results, you need to take the assistance of a social media marketing manager to get the results. Let us imagine, you have opened a brick-and-mortar store as well as online store which deals with wall coverings of all types. To ensure your target audience get to know about the business, you can make use of social media platforms to promote your products/services. The best way, however, is to hire a popular social media marketing agency in Bangalore to do the challenging job. This agency will have the best digital marketing managers in the globe to give you excellent results on your investment. He/she can craft a people-oriented social media campaign that is influenced by the inputs of your employees as well as customers. Without wasting money on advertising, you can reach the target audience with ease and get genuine leads to get a boost for your business.

ADVANCE HAPPY WISHES FOR THE FORTHCOMING YEAR 2021!!!!

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